Melanzana Blog
Power Dry Crew – New Product!
Well, it took a few years, but we finally revived our long extinct Power Dry Longsleeve, and re-christened it the Power Dry Crew! The fit, cut and construction have all been been updated, while our classic silk-weight Polartec Power Dry fabric retains the same incredible moisture wicking performance as always, now with a minimum 57% recycled polyester fiber content.
Photog Braden Gunem in Telluride with the new Crew:
The raglan seams are sewn with our new “Activeseam” technology:
This is our first product to use this seam. The
Holiday Shopping made difficult!
2012 has been a typical roller coaster ride here at Melanzana. We produced a lot of product this spring, had a really nice plump inventory leading into the summer, and then did record sales all summer and quickly ran through most of it. We also lost a few key employees in the sewing department over the course of the year. So what does that mean for you, the holiday shopper??? Let’s do the math:
Sales up + Production down = Poor selection of product in December!
That’s right, things are gonna be tight around here for a while. We are busting ass to get as
Fox 31 “Explore Colorado”
Fox 31 in Denver ran a fun segment on Leadville this summer. World famous meteorologist Jennifer Broome visited Melanzana and a few other businesses on Harrison Avenue…
http://kdvr.com/2012/09/13/explore-colorado-leadville/
Nice to see the focus on Leadville’s self-proclaimed “fashion district”! Fritz is even mildly coherent as he attempts to speak about Melanzana in front of a video camera. Maybe he needs more coffee? Or just a slap? The cookie store gets a lot of love here, and does a great job representing Leadville. Too bad the Showdown Bistro is already gone, we miss you guys!
Denver Post
Nice article about Melanzana in the Denver Post last week. Check it out here:
http://www.denverpost.com/business/ci_21064657/leadvilles-melanzana-thriving-locally-made-clothing
Same piece ran a few days later in the Summit Daily. Author Jason Blevins was fun to talk shop with, but I am glad he didn’t print everything I said. I remember feeling a little feisty that morning. Loose lips sink ships!