It all started in 1994 with a young ski bum named Fritz and his childhood buddy Kevco. Fritz wanted to live and do business in a real mountain town, not a resort town – thus the transformative move to Leadville. He sewed up a tipi and squatted in it those first two winters, putting all his money and effort into the slowly evolving business. This is how our values of locally made, simple and affordable gear were born!

The store moved into a small place on Leadville’s main drag. First one, then two employees, and eventually, regular store hours. We are forever in debt to the support we got in those days from Leadville locals, raft guides, runners, cuties and dirtbags. It was amazing.

We saw slow, steady growth. We made and sold our first hoodies, hired new employees – then we stumbled onto our now classic, Micro Grid fabric. We spent nine years in this former hardware store, figuring out the business of manufacturing on a small, local scale.

At first, 716 was three separate addresses, but over the years we’ve slowly taken over the entire 7500 square feet. In 2011 we installed a rooftop solar system, and all of our electric power now comes directly from the sun. Recent years have seen fast and volatile growth, which has forced us to continually evolve. But we remain forever dedicated to cranking out unique products on a small and local scale!

By March ’24 we were cutting and sewing in Alamosa. With a small but rapidly growing staff, we are bringing hoodies made in Alamosa up to supplement our Leadville store, and selling a little bit online for the first time in 6 years! As we continue to ramp up, we hope to carve away at the wait times in Leadville and eventually bring more Mellys to all our people, on the web.